Competition

Competition - it's what it is all about. We not only compete among ourselves, but also against other venues such as golf, boating, and other areas of income disposal. The horse industry has ignored the fact that we are competitors for peoples' spending. In tough economic times, we suffer also, as recent horse sales attest. In order to prevail, we must demonstrate to potential customers that their spending is better placed in horses than elsewhere. To do that, I believe that we must show the positive character building nature of a child's relationship with a horse. There are plenty of places to be critical. Here we must be encouraging in a positive manner. There is a natural bond between children and horses that, if properly nurtured, will result in a lifelong relationship. Say what they will, the other competitors cannot argue that there is no car, boat, or whatever that can nicker when you go out to feed it in the morning.